Design

 

Design Requirements For an Effective E-commerce Website.

Design elements in your website will have a dramatic impact on your ability to generate sales leads and sales.

Research indicates that good design, which involves structuring the presentation of information into a logically organized manner and consistently laying out the information out on every page has a significant impact on the end users, emotional state.

Design for your website also needs to make sure that the navigation structure is created in such a way that you help your visitors move easily through your website and give them a sense of control as to how they operate your website.

It is therefore recommended that you therefore design elements into your website that let people know where they are as well as making sure you have design elements that help your users find the information or product on your website easily.

Design and Emotion

Web Design impacts on the emotions of liking, joy, pride, dislike, frustration and fear (Éthier,Hadaya,Talbot,Cadieux. 2008).  Your design must make it easy to read your text and use appropriate colours, sizes and font styles. Good design will mean about your web page can be easily scanned by the user to find the website content relevant for them.

The design of your website also needs to use colours that will invoke the emotional atmosphere that is most likely to lead to a purchasing or sign up action.

The use of images in the design that support this process within the overall structure, can enhance the positive or negative emotions that motivate action to buy your product or service.

Your  design may also wish to use fear elements that create anxiety for the customer that they may miss out

The design of your website has been shown to have both positive and negative impacts on the emotional state of your users. Emotion is a precursor to action, and therefore, make sure you design your website to create the emotional states required in order to get the actions you want.  This maybe generated in the design by highlighting visually that their is limited stock left, or an imminent price rise will occur, or that a free bonus included with the product will no longer be available. Go forth and produce powerful emotion from your design.